Digital Out of Home (DOOH) refers to digital media used for marketing and advertising purposes outside of the home with the aim of maximizing a brand’s visibility. This includes the use of digital signage.
Electronic display boards are part of a central network, and placed in strategic locations around venues such as shopping malls airports, service stations and even doctors surgeries. DOOH networks are usually connected to a central server via the Internet or WAN and displays targeted content for a selected audience. The content displayed can be dynamic location-based advertising or feeding real-time information such as the weather and current news.
Digital advertising screens can create a richer experience for the customer and enhance brand awareness. JDS has experience in helping to build some of the largest digital out of home networks in Australia. Let us assist you with choosing the solution that will best suite your requirements.