Background
Dulux Trade Centres are a one-stop-shop for professional painters looking for information and advice on the latest products, colours, and trends. They are built and managed by TB Constructions Group and can be found in over 60 locations across Australia.
The Challenge
Digital displays are an important part of the customer experience in Dulux Trade Centres, however, DuluxGroup’s existing system was not performing as required.
The system was unsupported, unreliable and the expensive licensing fees meant it was also costly to run.
The team at TB Constructions Group decided it was time for an update and sought a digital signage company to work with to design and implement a solution.
After a short search, they partnered with JDS to supply a tested, reliable and affordable cloud-based digital signage platform to replace the old system with minimal interruption.
The Solution
A key requirement of the new system was that it was user-friendly. The ability to manage the content via the individual stores’ internet rather than the old data sim cards was a must, plus, it also needed to be supported nationally.
We began by supplying a new digital signage media hardware platform and cloud content management system which would initially run with the existing LCD panels installed in 16 Dulux Trade Centres. We also supplied the DC Media Cloud CMS software platform running on 22 new Windows media players to allow for easy content management.
The Results
After a successful testing period, DuluxGroup were impressed by the power and reliability of the DC Media platform and the expert commissioning and after sales support provided by JDS.
DuluxGroup is now in the process of rolling out the new solution on 110 media players across 65 new and existing Dulux Trade Centres, to drive over 160 LCD screens installed in these stores nationally.
The new cloud-based system is more efficient to manage, with content prepared by the DuluxGroup marketing department in Melbourne now quickly and easily uploaded to each stores’ digital signage remotely via internet channels.
