Whatever you’re in the business of selling – from fashion to technology and everything in between – in today’s highly competitive retail space, digital signage will help you stand out from the pack and attract attention. Choosing the right type of digital signage is essential to maximising your impact and getting potential customers in your door.
So, to help you find the best retail digital signage solution to match your needs and take your store to the next level, in this article we provide an overview of the three most popular digital signage for retail – LED, LCD and ESL.
LED retail digital signage
Indoor LED displays are a popular choice for shopping centres, with their flexibility, durability and vibrancy making them well-suited to a variety of purposes. From video walls to shop window displays, our team can custom design a LED signage solution for you. This includes signage with vibrant imagery to catch the eye of passers-by as well as programmable screens that you can set to display different advertisements throughout the day, rotating information such as special offers, new stock and upcoming events.
LED retail signage can also be curved to suit your space, allowing you to create memorable displays such as the impressive 8m x 2m High Brightness LED screen in World Square Shopping Centre in Sydney’s CBD, shown above.
LCD retail digital signage
Commercial LCD panels are designed for 24/7 operation and can be purchased in a range of sizes to suit your requirements. Ideal for your in-store POS shelf signage, as well as large video walls (as shown in the Melbourne Store above) LCD digital signage creates an instant wow factor within your space. A key advantage of LCD digital signage over LED is the higher resolution image, and with ultra-sharp 4K UHD now becoming standard across the commercial display range, visitors to your store will be blown away by the crisp, clear and vibrant images within your retail space.
Some more great examples of high-impact LCD displays include the Oakley store in Melbourne Central, where an impressive 90” screen draws the eye and creates instant appeal and brand awareness. Another innovative way LCD retail signage can be used to promote products and educate customers can be found inside the Inmotion store where ten LCD screens are mounted in retail benchtop enclosures displaying promotional videos.
ESL retail digital signage
A more recent innovation in the retail digital signage space is electronic shelf labels, or ESL as they are more commonly known. Not only will ESL capture the attention of your customers, the added functionalities, and efficiencies they bring will also make life easier for you and your team.
With the ability to instantly update pricing from a central location, track stock levels and provide customers with additional product information, it’s no wonder ESL is taking off in a big way. Plus, with an amazing 10 years of battery life and the elimination of the need for paper signs, ESL digital signage can help you reduce your waste and limit your environmental impact too.
Retail digital signage to suit every need
If you’re looking for a way to increase exposure, awareness and sales, our retail digital signage solutions are a fantastic fit. Whether you opt to make a splash with customised LED screens, go for the vibrant display of LCD, add ESL to your shelves, or a combination of all three, it’s clear that retail digital signage will get you noticed and be a key factor in your ongoing success.
For expert advice on the best retail digital signage solution for you, get in touch with our team today!
