Using digital signage as a POS tool allows brands and store owners the opportunity to promote or advertise right at the point of purchase. Many regard the POP (Point of Purchase) as the perfect place to advertise and help the customer make the buying decision.
What will using digital POS do for you…….
- Update information quickly, which means you can respond quickly to changing campaigns and reduce lead-times for launching a new campaign.
- Schedule advertising which mean you get advertise different content for a day of the week or even a hour of the day.
- Create dynamic POS content so you can attract new customers and reinforcing brand loyalty for existing customers.
- Replace static messages with dynamic content that stands out, which means your products will shine through the clutter
- Save cost by reducing printing costs.