Digital signage creates an interactive retail experience for Samsonite
In a busy airport retail environment, digital signage needs to communicate quickly while giving customers the option to explore products in more detail.
Just Digital Signage recently completed a new digital signage installation for the Samsonite store at Brisbane Airport. The solution combines large format campaign content, interactive product discovery and simple content management through Just.DS software.
Designed to capture attention
Positioned prominently at the front of the store, the new 75″ 500 nit LCD screen provides a strong visual platform for Samsonite’s campaign and product content.
The large portrait display brings movement and colour into the store window, creating a clear digital presence for travellers passing through the airport. Content can be used to showcase product ranges, brand campaigns and new releases in a format that complements the store’s design.
An interactive way to explore the range
A 43″ touchscreen gives customers another way to browse Samsonite products while in store.
The interactive display provides a dedicated point where customers can explore product information and discover more about the Samsonite range at their own pace.
By combining large format promotional content with touchscreen technology, the installation supports both immediate visual impact and more detailed product discovery.
Content managed through Just.DS
The digital signage installation is managed using Just.DS, the cloud based content management software developed by JDS.
Just.DS allows content to be uploaded, scheduled and managed from one central platform, making it easier to keep the information displayed on screen current and consistent.
The software brings the screen content and hardware together as one connected digital signage system.
Digital signage designed for retail
The Samsonite Brisbane Airport installation combines a 75″ 500 nit LCD screen, a 43″ touchscreen and Just.DS software in a solution designed around the retail environment.
From attention grabbing campaign content to interactive product exploration, the installation gives Samsonite practical tools for communicating with customers throughout the store experience.
Looking to introduce digital signage or interactive technology into your retail space?
Talk to JDS about a solution designed around your store, customers and content requirements.
